Empowering individuals and businesses to redefine their peak—naturally,
with the #1 trusted partner in health and wellness coaching
Glad you’re here—let’s talk about transforming your health!
I’m a certified Health & Wellness Coach and Human Resources Professional. My journey began with a personal battle against chronic sinus infections that plagued me for over 20 years. Inspired by my professor and friend, Dr. Hembree, I embraced an anti-inflammatory eating regime, transformed my lifestyle, and incorporated essential vitamins and minerals into my daily routine. With the invaluable mentorship of Dr. Joyce Scott and Coach Marshall Smith, I learned that true wellness is not just a destination but a lifestyle.
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As the CEO & Founder of Beyond The Barr, I pride myself on being empathetic and client-focused, ensuring that every individual feels heard and supported on their wellness journey. With strong leadership and strategic thinking, I aim to acquire clients who are ready to transform their lives, all while maintaining a sense of humor and fun! When I’m not coaching, you can find me traveling to new countries, indulging my competitive side at the bowling alley, or gaming on my PlayStation. I’m also a supportive husband and proud dad to two adorable fur babies who keep life interesting! I believe in the mantra:
Alex Barr
"Say no to delusions: dare yourself to be different."
My mission is to help you redefine your peak—naturally. I’m dedicated to building lasting relationships and supporting you through personalized wellness plans, behavioral coaching for stress management, and holistic health strategies. Join me on this exciting journey to better health!
Schedule a free session with me today, explore our current listing of bio-available supplements, or dive into our insight section to learn more. Together, we can achieve your wellness goals!
Our Vision
To inspire a world where optimal well-being is a universal right, easily accessible to all.
Our Mission
Empower individuals and businesses worldwide to embrace optimal well-being.
Guiding Principles
At the heart of our business lies a commitment to ongoing research and discernment, forming the bedrock of our foundation. Beyond The Barr is guided by unwavering ethics and a sincere purpose. We establish the principles that shape the delivery of our premium well-being services.
Empowerment
We champion the belief that knowledge is power. We empower you to transform your perspective on health and wellness. Encouraging curiosity and information-seeking, we provide you with the tools to participate actively in your journey to well-being. True empowerment means being equipped to collaborate with your healthcare providers, fostering a partnership that leads to extraordinary health outcomes.
Community
We deeply value the strength of the community. We facilitate an environment where you can embrace and celebrate your differences, integrating them into a dynamic, action-oriented, and sustainable community dedicated to healing. Grounded in trust, expertise, integrity, and human connection, our community of health practitioners collaborates to cultivate lifestyle habits that foster a higher quality of life for all.
Customer Service
We proudly uphold our commitment to a 30-day money-back guarantee. Ensuring your positive satisfaction and surpassing your expectations is our best customer service. Informed by your valuable feedback, we are dedicated to delivering quality products and customer-centric services that prioritize your journey toward well-being.
Understanding
Recognizing that empowered decisions stem from informed choices, Beyond The Barr actively facilitates the assimilation of easily comprehensible information. Our commitment to a lifelong learning mindset propels us to understand life and lead a self-sufficient lifestyle shaped by intentional actions.
Love & Equality
Recognizing that empowered decisions stem from informed choices, Beyond The Barr actively facilitates the assimilation of easily comprehensible information. Our commitment to a lifelong learning mindset propels us to understand life and lead a self-sufficient lifestyle shaped by intentional actions.
From My Journey To Yours
Every transformation has a story, and mine is no exception. From overcoming chronic health challenges to founding Beyond The Barr, my journey has been one of resilience, discovery, and empowerment. It’s this path that has shaped my mission to help you redefine your peak—naturally. Let’s take this journey together
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2001-2007: Struggled with chronic health issues
2005-2009: Studied at Claflin University and began health journey
2008: Life-changing guidance from Dr. Hembree and Dr. Joyce Scott
2009: Resolved chronic health issues and graduated college
2009 - 2010: Attended Grad School - Duke University
2010: Recession - First job at Verizon Wireless - (loved being in Global Tech Support)
2011: Founded Project Wellness 360 to educate and inspire others
2011: Started Grad School at Walden University
2013: Completed grad school and became a professor until 2015
2015 - 2017: Worked in the Public Sector as CASA Advocacy Coordinator
2016: Survivor of the Pulse Orlando tragedy, marking a turning point in my life
2018: Transitioned into HR and earned PHR
2020: Founded Beyond The Barr, Atlanta GA
2022: Rebranded Beyond The Barr to expand offerings
2023: Launched digital coaching services and supplement line and refreshed colors
2024: Earned NBHWC Certification and DBE designation
2025: Ready to empower YOU!
Frequently Asked Questions
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What is a health and wellness coach?A health and wellness coach is a certified professional who partners with clients to empower them to make sustainable, healthy lifestyle changes. At Beyond The Barr, we use a client-centered approach to help you activate your inner strengths, uncover resources, and navigate challenges to achieve your wellness goals. Whether it’s improving energy, reducing stress, or creating healthier habits, we walk alongside you every step of the way.
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What does a health and wellness coach do?A health and wellness coach supports you in identifying your goals and creating a personalized plan to achieve them. Through meaningful conversations, self-discovery, and accountability, we help you build confidence, overcome barriers, and develop healthy habits that last a lifetime. At Beyond The Barr, we focus on the whole person—your physical health, mental well-being, and lifestyle—to ensure you thrive naturally.
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How much do your health and wellness coaching services cost?Our coaching services are tailored to your unique needs, and pricing may vary based on the level of support and duration of the program. At Beyond The Barr, we believe in providing exceptional value through personalized care and tools to help you succeed. Contact us today to discuss your goals and receive a customized plan that works for you.
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Why is mental health important to physical health?Mental health and physical health are deeply connected. Stress, anxiety, and emotional challenges can impact your sleep, energy levels, immune function, and even your ability to make healthy choices. At Beyond The Barr, we take a holistic approach to wellness, addressing both your mental and physical well-being to create a balanced, sustainable lifestyle. When your mind thrives, your body follows.
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How can I start living a healthy lifestyle?Starting a healthy lifestyle begins with small, intentional changes. At Beyond The Barr, we guide you step by step to identify your goals, build healthy habits, and create a plan that works for your unique needs. Whether it’s improving your nutrition, managing stress, or incorporating movement into your routine, we’re here to support you on your journey to redefining your peak—naturally.
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How is health and wellness coaching different from therapy or consulting?Health and wellness coaching focuses on empowering you to take actionable steps toward your health goals by guiding self-discovery and personal growth. Unlike therapy, which often delves into past traumas or mental health diagnoses, coaching looks forward, helping you create a path toward a healthier future. At Beyond The Barr, we partner with you to provide accountability, encouragement, and strategies to keep you moving toward sustainable results.
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Do I need a health issue to work with a health and wellness coach?Not at all! Health and wellness coaching is for anyone looking to improve their quality of life. Whether you want to reduce stress, boost energy, build healthier habits, or simply feel more in control of your well-being, Beyond The Barr is here to help you thrive.
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How long does it take to see results?The timeline for results depends on your unique goals and the effort you put into the process. At Beyond The Barr, we focus on creating sustainable changes that last a lifetime, so you’ll likely start noticing benefits—like more energy, better sleep, or improved focus—within weeks. Your journey is personal, and we’re here to support you every step of the way.